Brad Norman’s Portfolio

Career History At a Glance

Managing Director, Digital Content

NASCAR Digital Media

2023 – present

Currently manage content team of full-time and freelance talent to create content that meets and exceeds KPIs; is compelling, current, informative and entertaining to NASCAR fans; and holds up to stringent scrutiny and high expectations from a wide spectrum of stakeholders.

Coordinate and execute content strategy within departments, including competition, social, video productions and communications teams.

Manage, maintain and distribute weekly editorial calendar.

Coach content team with diverse management needs, from 50-something industry veterans to 20-something rookies, using emotional intelligence and rapport to cultivate positive office dynamics.

Closely work across departments aiding in site QA, product testing, development, video creation and publishing, and ensuring sponsored content is creative, unique and delivers guaranteed impressions.

Create relationships with critical stakeholders within NASCAR, including social media, competition and marketing, and beyond the sanctioning body with tracks and teams.

Director, Digital Content

NASCAR Digital Media

2017 – 2023

Managed content team of full-time and freelance talent to create content. Coordinated and executed content strategy within departments, including competition, social, video productions and communications teams. Managed, maintained and distributed weekly editorial calendar. Excelled at coaching content team with diverse management needs, from 50-something industry veterans to 20-something rookies. Closely worked across departments aiding in site QA, product testing, development, video creation and publishing, and ensuring sponsored content is creative, unique and delivers guaranteed impressions. Created relationships with critical stakeholders within NASCAR, including social media, competition and marketing, and beyond the sanctioning body with tracks and teams.

Senior Manager, Digital Content

NASCAR Digital Media

2015-2017

Managed content team of full-time and freelance talent to create content that meets and exceeds KPIs; is compelling, current, informative and entertaining to NASCAR fans; and holds up to stringent scrutiny and high expectations from a wide spectrum of stakeholders.

Managed transition of mobile push notifications strategy and execution from marketing team to content team. In Year 1, drove increase of more than 200% on chief KPI; up 25% on more aggressive KPI for 2017.

Developed and executed strategy that ranked NASCAR.com as the leader of all league sites in consumption in 2016.

 

Published Work Samples

Manager, Digital Content

NASCAR Digital Media

2014-15

Promoted to position when content team divided into “competition” and “digital” groups.

Led digital content team of 5 to conceptualize and elevate off-track, lifestyle content.

Managed new blog-based ideas, including weekly Twitter-based “best of,” elevated use of video and GIFs to hit younger fanbase, developed edgy “voice” of blogs while maintaining the integrity of sanctioning body and stakeholders.

Successfully planned, managed and launched “One Night in Richmond” project, a multi-story look at the tentacles of one NASCAR race — the team’s first project-based content.

Senior Coordinator, Content

NASCAR Digital Media

2012-14

Helped launch the new NASCAR.com as sanctioning body bought back its digital rights. Collaborated on back-end site architecture. Formulated content stylebook and best practices. Position included all components of content: ideation to writing, programming and publishing.

Digital Editor

Sporting News

2012

Helped launch iPad app; organized, edited and produced copy for highest-volume pages; led tablet staff in decision-making. Served as Assistant Managing Editor for 4 months.

Associate Digital Editor

Sporting News

2010-2012

Organized, edited and wrote copy for SportingNews.com, which averages 2 million clicks per day. Wrote headlines and edited pages for Sporting News Today.

Multimedia Sports Editor

Statesville Record & Landmark

2010

Coordinated freelance reporters, engaged audiences in social media and led sports desk in decision-making, in addition to daily writing and budgeting duties.

Sports Reporter

Statesville Record & Landmark
Lenoir News Topic

2006-2010

Prep and local sports coverage for daily newspaper publication.

Education

Bachelor of Arts, Communication

Appalachian State University

Minor in History. Graduated Cum Laude.

Awarded Vice Chancellor’s Leadership Award after being appointed to Vice Chancellor’s Leadership Council.

References

Available upon request